Vaibhav Tekchandani is a photographer and filmmaker based in New Delhi, India.

He’s popularly known as ‘VAI.NOT’ which is also his instagram handle, and wanted to take it up as the name for his brand and approached me to create an identity for him.

I had to reflect his own personality in the logo, and since he’s a professional who’s serious about work. I chose to make a logo mainly keeping the words professional, fast, and strong in mind. For the business card, I made one side of it horizontal and the info side, vertical, because VAI.NOT? It’s still a running gag with whoever asks him why the card is the way it is.

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